What's Your Workflow?

Nobody talks about what actually changed on a Tuesday morning. Hitomi Abiko sits down with working professionals and asks the questions that don't make it into blog posts.

First episodes

Mike & Ozan — day one

New conversations every two weeks

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Whatflow?

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The show

Real workflows. Real people.

Everyone's talking about how work is changing. WhatFlow asks a more useful question: what's your workflow?

Hitomi Abiko has always learned by watching how other people work — it's how new tools have found their way into her own. She first heard about Notion in a passing comment from a friend; she tried it, wove it into her workflow, and passed it on to someone whose workflow it's now core to. Word of mouth, one workflow at a time. WhatFlow is that same kind of discovery, turned into a show.

Hitomi runs a creative agency, so flows are her trade — how a design flows for the people using it, how work flows through a team. Each episode, she sits down with a working professional and maps the real flow of their work: the tools, the habits, how AI is or isn't changing things — kinks and pain points included, the parts that never make the highlight reel.

01

Real workflows

Not the polished version they'd put on a resume — the actual version. The tools, the habits, the things they've tried, the things they've quietly stopped doing.

02

Real people

Designers, engineers, operators, founders, researchers, lawyers, marketers — people doing serious work, with or without AI in the mix.

03

Honest conversations

What broke when they tried something new? What do they refuse to change? We get into the specific decisions behind how people actually work.

Episodes

Workflow deep-dives

Launching with two episodes on day one: Mike and Ozan. Then Aaron, UJ, Kris, and Ed — a new conversation every two weeks.

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Ep. 00

35–40 min

Mike

What does his day actually look like? What broke when he tried something new? What does he refuse to change? We'll find out.

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Ep. 01

35–40 min

Ozan

The tools he can't work without, the ones he dropped without ceremony — and the part of his system he's still not sure about.

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Coming soon

Ep. 02

35–40 min

Aaron

A workflow built on strong opinions: what he's automated, what he protects, and the one habit he'll never give up.

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Coming soon

Ep. 03

35–40 min

UJ

Where the real thinking happens — the rituals, the setup, and what AI actually does (and doesn't do) in his week.

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+ more in the pipeline

Ep. 04 Kris · Ep. 05 Ed

Coming after the day-one releases

FAQ

Questions & answers

Everything you need to know about WhatFlow.

WhatFlow is a podcast and YouTube interview series hosted by Hitomi Abiko. Each episode sits down with a working professional and asks one deceptively simple question: what's your workflow? We get into the real stuff — what broke when they tried something new, what they quietly stopped doing, and how AI is or isn't changing any of it.

Stay in the loop

Two episodes on launch day

New episodes drop every two weeks on YouTube and wherever you listen to podcasts. Subscribe to get notified — or reach out if you know someone who should be a guest.

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